we saw how important the latino community was in the election. eva lon goria so serious about this, she's actually getting her master's degree in chicano studies at cal state north ridge. when she talks about her cause she wants an authentiauthentic. >> 20 years ago i wrote about the history of the relationship between hollywood and politics. for most stars did what she did, be out on the campaign trail. what is the bono effect since the '90s, they're more likely to create their own institutions and take direct action, matthew mcconaughey yesterday, eva longoria today. that would not be bogart and mccall. there's more stepping into the spotlight. >> they use that fame for something good. >> i'm born and raised in texas and what's critically important for latinos in america is to have the sophisticated political infrastructure. she's involved in terms of fund-raising when it comes to candidates because when they had the huge rallies several years ago part of the problem was you had boots on the ground but didn't have the political infrastructure t